Creating Impactful Digital || Experiences in Entertainment
Deepen fans engagement, maximize video plays, increase subscriptions, and enhance branding
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Turning Viewers into Active Fans
Xerago ignites your digital impact journey, not just with strategies, but with actionable plans. Our impactful digital solutions help you acquire audiences, increase the number of plays, improve registrations, and maximize subscriptions.
We help you reinvent your entertainment ecosystem by empowering you to:
- Revamp the entertainment app for a seamless audience experience
- Create web, mobile (OTT), & cloud apps for streaming services
- Turn viewers into customers & customers to fans with ad campaigns
- Boost engagement via gamification elements (contests, quizzes)
- Optimize customer lifecycle to maximize subscriber lifetime value
- Improve viewership with tailored experiences (personalized content)
- Leverage MarTech for targeted campaigns & social media management
- Elevate global branding for international audiences (catalogs)
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Solution Spotlight
Nurturing Lasting Fan Relationships in the Entertainment Industry
Explore strategies to build lasting fan relationships in entertainment with insights on engagement, cross-selling, and loyalty rewards…
Importance of Campaign Response Tracking for Entertainment Companies
Learn why campaign response tracking is vital for entertainment companies to improve marketing success, optimize budgets, and make data-driven decisions…
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Deliver Frictionless Experiences Across Every Screen
Consulting & Advisory
- We empower you to provide impactful and frictionless digital experiences for audiences and content creators with data-driven insights.
- Develop a customer lifecycle strategy that maximizes the value of your fanbase and optimizes subscriber retention. Activate your audience with a strategic data plan that fosters loyalty and growth.
- Our targeted and advanced digital strategy can help increase your audience base, maximize the return on your advertising spend, and reduce wasted impressions.
Enablement
- Elevate audience experiences with a comprehensive digital framework.
- Upgrade or set up the MarTech stack to enhance uptime and optimize campaign performance.
- Develop and integrate online and mobile apps for on-demand content access and enhanced user engagement.
- Implement customer data platforms (CDPs) to unify data from social media, watch history, fan clubs, etc.
- Implement streaming platforms with personalized user interfaces, omnichannel integration, and more.
- Transition from using standalone platforms for campaign management to a more robust platform
- Enable multi-screen integrations (mobiles, smart watches, etc.) for a unified viewing experience.
Operations
- Future-proof media experience that prioritizes your audience and revenue growth:
- Analyze audience sentiment and feedback to optimize content production and marketing efforts.
- Manage your vast content library across platforms, ensuring consistent tagging, adaptation, and deployment.
- Track brand perception and capitalize on trending conversations and user journeys across touchpoints to identify engagement drop-offs.
- Build campaign templates and other reusable assets to increase campaign volumes and reduce the time to execute all types of campaigns.
- Deliver targeted experiences through A/B testing and content personalization, driving conversions and fan loyalty.
Managed Services
- We manage your end-to-end customer data, creating personalized experiences that deepen engagement and loyalty.
- Our MarTech expertise optimizes campaigns, drives targeted recommendations, and maximizes video plays and subscriptions.
- Craft targeted content strategies and journeys, keeping viewers hooked and coming back for more.
- Handle your cloud infrastructure, ensuring smooth operation and cost-efficiency to support your growing audience.
- Streamline your digital apps, making them user-friendly and fostering increased usage and subscriptions. Our content management services ensure brand consistency across all platforms, strengthening your brand identity and attracting new audiences.
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Beyond the Content: Putting Customers at the Heart of Media & Entertainment
Get closer to your audience
AI and Analytics
Identify groundbreaking Gen-AI use cases and integrate them seamlessly. Develop AI-powered apps to answer fan questions, customize recommendations, and foster deeper engagement.
Predict audience preferences & optimize content delivery, maximizing viewership.
MarTech
Modernize, adopt, scale, and optimize your entertainment MarTech stack to unlock its full potential.
Bridge disparate systems like content libraries, social media platforms, and streaming services for a unified view of content performance and audience interaction.
Digital Experience
Design engaging user interfaces for streaming platforms and apps. Ensure user-friendly navigation across platforms for easy access to content, including subscriptions, purchases, and watchlists.
Help integrate AI/VR adventures to build immersive worlds.
Content
Refine your content lifecycle & experiences (streaming, social, mobile apps) to engage your target audience. Streamline content delivery and distribution for increased efficiency.
Enable multi-channel content management and strategize content library and monetization.
Cloud
Deploy OTT or other platforms on the cloud for reliable and global content delivery. Shift content libraries & streaming platforms to the cloud for access and content delivery.
Modernize outdated entertainment apps and give them a makeover, turning them cloud-ready.
Digital Data
Consolidate fan data from various sources for a 360-degree view. Enrich customer profiles with behavioral insights to understand preferences.
Provide data-driven strategies to personalize content marketing campaigns and target specific audience segments.
Digital Engineering
Create high-performing web, mobile, and cloud applications tailored for streaming services, social media integrations, etc. Integrate third-party content viewing on different devices.
Extend the lifespan & functionality of entertainment apps with expert modernization.
Campaign Services
Run targeted campaigns across DXP, email marketing, and social media platforms to foster interaction & community building among fans. Integrate paid ads, organic reach, and channel activations.
Retargeting campaigns for those who have expressed initial interest.
Digital Commerce
Integrate user-friendly D2C platforms for easy subscription sign-up, plan changes, and account management. Simplify your e-commerce lifecycle (creation, management, global distribution).
Manage various platforms for renting, purchases, and subscriptions.
Innovation
Create secure content distribution platforms & personalized recommendations. Deliver immersive entertainment experiences to help you stay ahead of the curve.
Extend your content into the metaverse, creating exclusive experiences & lucrative virtual economies.
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Partners
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From the Xerago Trenches
Get a Piece of Our Intellect
Treating Average Revenue per Fan as a North Star Metric
Segment and Engage – Key Emerging Marketing Segments Within the Entertainment Industry
Personalize and Engage – Communication & Outreach Best Practices for Entertainment Brands
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What Sets Us Apart?
We are result-oriented and always deliver.
500+:
- 500+
- Digital Projects
5 Bn+:
- 5 Bn+
- Personalized Messages
$5 Bn+:
- $5 Bn+
- Attributable Revenue
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Customer Endorsements
Managing 900+ Campaigns Weekly for a Leading OTT Brand
It's been a pleasure to work with Xerago for the past 3 years. They have been supporting a part of the campaign management module for us wherein they help seamlessly manage 900+ campaigns every week and have been one of our reliable partners.
Vice President, CLM — A Large Indian OTT Brand
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Engage, Convert & Retain Your Customers by || Elevating Their Entertainment Experience
Xerago delivers comprehensive digital solutions to boost audience engagement, drive conversions, and maximize the lifetime value of every subscriber.
Get in Touch
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- Digital Strategy
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- MarTech
- Customer Engagement
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