MARTECH
MarTech That RunsLike a System.
Fix one MarTech breakdown in 5 days. Turn it into a system that runs every platform together.
Align Your MarTech Systems
You Pay for Platforms.Your Systems Can't Connect Them.
You have the tools. You have the data. You have the teams. But campaigns still take weeks. Integrations break without warning. Customers get conflicting messages or none at all. And every year, vendors charge more for platforms you barely use. The problem isn't your people. It's what happens between your systems.
You Pay for Tools You Don't Use
You're using 20-30% of what you paid for. The rest was never implemented or is too complex for your team.
15-25 tools with overlapping capabilities. Three send emails. Two manage audiences. Nobody knows which list is correct.
Systems Break When Vendors Update
A vendor pushes an update. Your connection breaks. Data stops flowing. Your team spends the week fixing it instead of running campaigns.
Some platforms are no longer supported. No patches. No help. Migration wasn't budgeted and it touches six other systems.
Customers Get Mixed Messages
One customer. One day. Three offers across email, SMS, and push, all saying different things.
No single view of how often you contact someone. Some unsubscribe from overload. Others go months without hearing from you.
Campaigns Take Weeks, Not Days
See How We Fix It
A festival email goes out three days late because the segment wasn't synced
Multiple agencies. Multiple tracking scripts. Slow pages. Conflicting reports. No one owns the picture.
MarTech Systems That Execute ROI, Not Complexity
We've spent 20 years connecting marketing platforms. Here's what becomes possible.
Platform utilization jumps from 20% to 80%
Automated workflows activate dormant capabilities across your existing stack. Teams discover and use features they never knew existed. License investments start generating returns instead of sitting idle.
Vendor updates don't break your workflows
Standardized integration layer absorbs vendor updates automatically. Campaigns keep running when platforms change. Your team finds out because they checked, not because customers complained.
One customer. One conversation.
Cross-platform orchestration prevents conflicting messages across channels. Email knows what SMS sent. Push knows what WhatsApp sent. One customer. One message.
Campaigns launch when they should
Real-time platform integration eliminates manual coordination delays. Segments sync automatically, creative assets deploy instantly. Market opportunities get captured while competitors are still planning.
Products That Run Your MarTech Stack as One
Fix what's broken between your platforms. No custom code. No 18-month projects.
Control every marketing pixel from one screen
You have hundreds of pixels across campaigns and platforms. One control center shows what’s active, expired, drifting, or needs fixing. Pixels are created, updated, or retired instantly—no developer dependency. Tracking stays clean, compliant, and accurate while campaign velocity improves and risk drops.
Request a Demo →Accelerators That Get You Live Faster
No more manual syncs between Unica and Salesforce
Customer data and campaign flows move between platforms automatically. Lifecycle campaigns orchestrate across both systems in days, not months.
Turn in-app actions into campaign triggers
App opens, clicks, purchases, streamed to Unica as they happen. Trigger campaigns based on real behavior, not batch uploads from yesterday.
One Problem at a Time. Until the Whole Stack Works.
You don't need a new stack. Fix what's broken this week. Build toward a stack you actually control.
Get Started
Bootcamp
(5 Days)Fix what broke this month
No 6-month scoping. No proof-of-concept that never ends. One breakdown. One fix. Five days. We work inside your environment: your CDP, your campaign tools, your CMS.
By day 5, you see the fix running end-to-end. You test it. You validate it. Then you decide what's next.
Launchpad
(60 Days)Make it run every day
You've seen it work. Now it needs to run without babysitting. We take the fix live, connected to real campaigns, real customers, real data.
We train your team. Document everything. By day 60, they operate it. You don't need us day-to-day.
Rollout
Apply the playbook to more problems
The first fix took 5 days. The next one takes less. And the one after that, even less. Because the connections exist.
The logic is built. The team knows the process. You're not starting over, you're scaling what works.
Digital OS
Your platforms. One way to run them.
All your platforms (CDP, MAP, CMS, analytics, ad systems) connected and managed from one layer.
Your team launches campaigns, syncs audiences, and coordinates channels without calling three vendors or filing IT tickets. Marketing runs marketing.
Real-World MarTech & Digital Analytics Problems.Real Execution.
Practical campaign and analytics execution across data, platforms, and customer journeys without disrupting live operations.
View Case Study
Marketing execution scaled using unified analytics and trigger-based decisioning
Fragmented campaign systems and siloed customer data were unified into a governed marketing and analytics backbone. Event-based triggers replaced batch campaigns, customer behavior was captured in real time, and analytics-driven decisioning enabled personalized, multi-touch journeys across channels.
Make Your MarTech Stack Work as One
You know which problem keeps coming back. Bring it. We'll fix it in your environment, with your platforms, in 5 days.
Customer Endorsements
"It’s been a pleasure to work with Xerago for the past 3 years. They have been supporting a part of the campaign management module for us, wherein they help seamlessly manage 900+ campaigns every week and have been one of our reliable partners."
— Vice President, CLM
A Large Indian OTT Brand
Built with Enterprise-Grade Partners
20 years building on Adobe, Salesforce, IBM, HCL, SAS, and Microsoft. We know how to make them work as one system.
Our Take on What Breaks and What Works
Patterns, failures, and fixes observed across real customer experience environments.
Why Platforms Fail After Deployment
Most systems work in testing but collapse under real conditions. The gap isn't technical, it's operational.
Read article
Intent Without Action Is Just Expensive Data
Every platform captures signals. Almost none trigger intervention while it matters. The gap between knowing and doing is where revenue disappears.
Read article
Orchestration Beats Integration Every Time
Connecting systems isn't the goal. Making them execute as one operational layer is. Most "integrations" are just data syncs that break under load.
Read article