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Simplify Customer Journeys with Powerful B2C Marketing

Advancing towards worthwhile customership with Acoustic B2C Marketing Cloud

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Acoustic has 100+ partners. Why does Xerago resonate best?​

Armed with a robust arsenal of technology, analytics, and communication skills, we empower enterprises to harness the full potential of the Acoustic platform. We customize Acoustic to your business workflows and customer-facing operations.

We have been providing digital impact solutions using Acoustic modules long before IBM entered the picture. Our understanding of Acoustic B2C Marketing Cloud extends from need analysis to technical integration and deployment for managing digital impact services.

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We Help You Do More Than Just Customization with Acoustic B2C Marketing Cloud​

Bespoke Acoustic B2C Marketing Cloud Solutions to Level Up Personalization

  • Seamlessly integrate Acoustic B2C Marketing Cloud with CRM and marketing platforms
  • Leverage advanced analytics to gain a deeper understanding of your audience
  • Gain a 360-degree view of your audience with advanced analytics & segmentation
  • Provide extensive data-backed journey-level insights
  • Automate personalized campaigns across email, SMS, push notifications, & social media
  • Measure and report campaign performance, optimize strategies, and maximize ROI

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Xerago Essentials for a Successful Acoustic Experience​

Advisory​

Streamline your adoption of the Acoustic B2C Marketing Cloud with data-driven recommendations and a full-service approach encompassing license purchase, real-time marketing integrations, full-scale multichannel automation, and personalized customer journey.

We evaluate poorly integrated data sources, process gaps, actionable plans, intent-driven customer campaigns, and marketing blindspots. Our strategic guidance helps streamline your Acoustic implementation and uncover obstacles that can adversely hinder a successful Acoustic implementation.

Advisory

Enablement​

Beyond user setup, IP warm-up, and domain configurations, our focus is mainly on fitting Acoustic into your existing workflows to streamline customer campaigns and journeys.

  • Implement multiple marketing clouds and tools to eliminate process gaps
  • Integrate native-friendly modules to stick with existing tools and save investments
  • Employ Acoustic modules as a messaging platform instead of end-to-end campaign management to maximize business benefits
  • Integrate Acoustic with data warehouses/lakes, CMS, and other upstream/downstream systems
  • Implement Acoustic campaigns and integrate with other cloud-native platforms like Unica

Enablement

Operations​

We fix integration issues between data sources, tools, and communication channels to make your Acoustic stack work at optimal speed.

Execute omnichannel campaigns and customer journeys, build customer profiles, and deliver reports on customer behavior and campaign performance.

Generate campaign calendars aligned with customer lifecycle campaigns and journeys and micro-segment customers and build campaign workflows focused on audience behavior.

Creating personalized messages across various digital touch points and tailoring creative content, product recommendations, and offers to target audiences.

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Managed Services​

Our extensive Acoustic services help you achieve fully scalable multi-channel automation and intent analytics on Acoustic B2C Marketing Cloud.

We ensure increased certainty in marketing responses with tailored persona, deliver customer lifecycle campaigns on time, engage audiences with omnichannel personalization to accelerate your marketing velocity.

Our routine reports and analyses provide absolute clarity on marketing performance, ensuring assured ROI on your Acoustic investments.

Managed Services

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Xerago possesses comprehensive expertise in the Acoustic stack, module by module

Customers do not always buy the entire Acoustic B2C Marketing Cloud stack. Some only get a few modules. Fact is, we specifically recommend this in certain situations per our assessment of Acoustic's synergies with the platforms you already have.

This comes from a deep understanding of what it takes to get the modules working together. As a cohesive, purposeful whole that maximizes business benefits.

Many clients use Acoustic for end-to-end campaign management. But we also have those using Unica to orchestrate campaigns, and Acoustic as the messaging platform.

Xerago possesses comprehensive expertise

Schedule for Free Consultation

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Helping You Extract Acoustic B2C Marketing Cloud Capabilities​

Xerago Fine-Tunes Acoustic and Surround Systems to Perfection​

No modern-day enterprise marketing cloud works in isolation; Acoustic included. If discrete systems are used for different functions, Acoustic must integrate with upstream systems like data warehouses / data lakes and downstream systems such as CMS or push notifications.

Xerago has battle-tested competencies in implementing this Acoustic integration. We are au courant with the landscape, and use of tools. We know use cases, data warehouses, channels, reports, measurement systems, creatives, and analytics.

Xerago harmonizes Acoustic with surround systems for a fine-tuned performance!

Xerago Fine-Tunes Acoustic and Surround Systems to Perfection

We turnaround failed Acoustic implementations​

Acoustic stacks get sluggish for reasons of technical, business, or process related gaps. For example:

  • Data sources and communication channels are improperly integrated.
  • You may not have mastery to convert marketing objectives into actionable tasks.
  • Process gaps in bringing multiple tools into your marketing workflow.
  • Poor clarity on ways to convert business goals into actionable plans.

Regardless of reasons, Xerago has the worldview to fix the issues. Get your Acoustic stack revving at optimal speed.

We turnaround failed Acoustic implementations

We Meticulously Pick the Ideal Tools for Specific Purpose​

Xerago recognizes that there are numerous reasons why you keep tools with redundant capabilities on your MarTech stack. The most common is that your business needs have changed or you have a better understanding of them. However, it is possible that you inherited a legacy tool that is tied to a multi-year contract or the salesperson was convincing, and now you're stuck with vaporware.

Xerago has extensive experience in managing tools with redundant capabilities. When mandated to provide managed solutions using Acoustic, Xerago will do its utmost to pick the best tool for the intended purpose.

We Meticulously Pick the Ideal Tools for Specific Purpose

Anyone with a manual can install Acoustic. Only Xerago personalizes it.​

A by-the-book or base code installation of Acoustic Campaign will not boost campaign velocity as promised. Don't let anyone tell you otherwise.

Installation just makes Acoustic B2C Marketing Cloud accessible. Implementation will customize it to your specific workflows, processes, and strategic imperatives. Make it uniquely yours.

Implementation is installation on steroids. When you partner with Xerago, we bring our cross-disciplinary expertise to the forefront. Our team configures your Acoustic Stack to unleash its full potential. And you'll never have to take your chances with tech companies masquerading as experts, as we offer a comprehensive solution that blends analytics, technology and communication seamlessly.

Anyone with a manual can install Acoustic. Only Xerago personalizes it.

Implementation Assurance: Xerago's Willingness to Walk the Talk​

Even though Acoustic is a cloud platform, most of our Acoustic client engagements begin with implementation. Almost always, we use these modules to deliver digital impact solutions for clients.

Our implementation focus goes beyond user setup, IP warm-up, and domain configurations. We focus mainly on how to customize Acoustic to fit into your existing workflows and streamline processes.

So that you can smoothly manage campaigns and journeys, both new ones and migrated ones, understand user behavior, and get journey-based insights.

Implementation Assurance: Xerago's Willingness to Walk the Talk

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Xerago and Acoustic: Cultivating a Positive and Productive Partnership​

Xerago has been Acoustic's preferred partner since 2019. That's when Centerbridge Partners took over IBM's Marketing Cloud portfolio and rebranded it as the Acoustic B2C Marketing Cloud. Through these ownership changes, Xerago continues to use Unica to help enterprises.

Remember Silverpop? Tealeaf? That's our vintage—we've been providing digital impact solutions using Acoustic modules long before IBM entered the picture.

With Acoustic powers, we help customize your specific workflows, processes, and strategic imperatives to fulfill your growth aspirations, demonstrate ROI on your Acoustic environment, and steer you towards becoming digitally shielded!

70+:

  • Unica Experts
  • 70+
  • Unica Experts

60+:

  • Unica Projects
  • 60+
  • Unica Projects

30+:

  • Salesforce Certifications
  • 30+
  • Salesforce Certifications

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Xerago-Acoustic managed digital impact solutions – what can you expect from this mandate?

  • Customer lifecycle campaigns and journeys delivered like clockwork
  • Omnichannel personalized audience engagement
  • Increased certainty in marketing responses, tailored to each persona
  • Effective usage of procured Acoustic B2C Marketing Cloud modules
  • Assured ROI
  • Accelerated marketing velocity
  • Absolute clarity on marketing performance

Xerago-Acoustic managed digital impact

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We align our success with our clients' success​

citi

intel

gct

deutsche-bank

bnp-paribas

celcom

bajaj-finserv

dbs

hdfc-bank

make-my-trip

hongleong-bank

apollo-munich

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Drive Exceptional Results with Xerago's Acoustic Marketing Cloud Expertise

Leverage our in-depth Acoustic Marketing Cloud expertise to design personalized, omnichannel experiences that captivate your audience and deliver outstanding results.

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