Transform into an Omnipotential Enterprise - A Gateway to Unica Flair
Achieve the best with out-of-the-box Unica solutions

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Xerago is among the first partners of HCL Unica
Unica doesn't just unlock implementation, it does more! With our expertise, you can exploit HCL Unica's modules into your business workflows and bridge business, technology, and process gaps. At Xerago, you get to unveil Unica's true capabilities for all your marketing, customer insights, and digital experience requirements.
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Unica Is an Ocean; We Navigate It with Precision
Making enterprise enhancement and marketing precise with HCL Unica
- Connect HCL Unica with your existing marketing ecosystem for a unified experience
- Run targeted omnichannel marketing campaigns
- Personalized interactions beyond conventional digital channels
- Manage goal-based customer journeys to smoothen marketing efforts
- Get extensive journey-level insights to make informed decisions
- Focus on strategic initiatives by streamlining workflows
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From Launch to Success and Beyond: A Thorough Unica Solution
Advisory
From choosing the best multichannel Unica platform to securing the Unica license, we help automate enterprise marketing and facilitate a seamless alignment of Unica integration.
We evaluate functionality, scalability, cost, marketing automation platforms, or precision marketing framework to guide you through the process of finalizing a suitable and cloud-native Unica system. Our expert counsel not only includes mere stack selection but also uncovers potential obstacles that can hinder successful HCL Unica implementation.

Enablement
We modernize enterprise marketing with digital and marketing enablements that range from integration to upgrade and migration.
- Integrate Unica modules with multiple inbound/outbound channels and seemingly incompatible systems to personalize omnichannel customer experience
- Enable plug-and-play integration to your marketing, MarTech, or analytics ecosystem through an open, low-code, and flexible Unica framework
- Implement a full-blown Unica Enterprise Marketing Stack and customer lifestage model
- Combine one or many marketing or operational platforms to enable cloud-native integration
- Redefine acceptance criteria to ensure platform's wide-ranging use by end users

Operations
We help rejig third-party or incompatible marketing tools, and cross-functional platforms together and deliver inbound/outbound engagements with a unique harmony of Unica modules.
Planning, executing, and optimizing omnichannel marketing campaigns and journeys using predictable SLAs and TATs. Manage goal-based customer journeys to define customer segments.
Harnessing Unica marketing automation, we provide journey-level insights, measure customer lifecycle potency, & orchestrate real-time targeted engagements across outbound/inbound channels.
We offer technical maintenance and implementing version upgrades while capturing, reporting, and optimizing campaign responses and performances.

Managed Services
From analyzing journey-level insights and integrating Unica with existing marketing communities to orchestrating campaigns and optimizing real-time communication, we provide a holistic marketing automation solution.
We calibrate your marketing activities by combining Unica modules, build a whole customer lifecycle model from scratch, or take it further beyond our managed Unica services.
With our comprehensive approach, you can settle for a complete and competent Unica omnichannel marketing suite and extract full productivity potential from your Unica investments.

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Unlocking Unica Excellence: Delivering a wide range of digital impact solutions
As a Unica partner, we offer a comprehensive marketing approach, leveraging both the full capabilities of the Unica platform (or individual modules if you prefer a best-of-breed approach) and advanced analytics.
We integrate these tools seamlessly, ensuring they work together effectively. This enables delivering data-driven marketing campaigns that achieve your specific business and marketing goals.

Schedule for Free Consultation
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Debunking Unica Brilliance with Our Expert Navigation
Reviving Failed Implementation with the Power of Unica
As a trusted Unica consultant, we help choose the right data sources and downstream system integrations. While Unica offers native connectivity with some systems, we enable seamless connections with others with out-of-the-box solutions.
We solve complex challenges relating to Unica surround system integration. We possess the necessary thinking and executing capabilities and help integrate Unica into seemingly incompatible platforms.

Eliminating Redundant Tools
A tool is defined by its core purpose. However, mid- to large-market enterprises end up using many that are duplicates of varying efficiencies and they continue to be used, despite poor results.
When tasked with providing managed services on Unica, we settled for the best fit from one or more available tools for different digital priorities.
Whether you need an email marketing platform or an entire marketing ecosystem, we provide a wholesome Unica stack that can meet your current and future marketing requirements, thereby accelerating your ROI in the process.

Implementation, Not Just Installation
To realize Unica's full potential, it must be implemented and installed. Don't expect miracles from a system integrator's by-the-book installation.
Xerago's Unica implementation will align it to your specific workflows and unique processes, and actualize your vision. We help define acceptance criteria to ensure the platform's broad-ranging use for marketing end users across various functions.

Xerago's Magic Touch: Making Incompatible Tools Work Seamlessly with Unica
Unica is often used with essentially incompatible tools. It is hard to relink them when new strategic imperatives arise and often requires deep cross-functional skills.
Xerago has the marketing and technical mastery to rejig these incompatible systems together, develop out-of-box solutions when none are natively available, and fully revamp the tool sets into a purposeful unit, aligned to your digital priorities.
We also help you overcome the challenge of no native integration by building an out-of-the-box solution to seamlessly integrating multiple platforms.

Go Beyond Implementation
Unlike some, we don't view Unica implementation as a mere exercise in configuring WebSphere, MySQL, or writing Cron Jobs.
Our approach goes beyond simply implementing Unica; we leverage the installed platform to showcase its value in action. We accomplish this by executing real, targeted campaigns across both your outbound and inbound channels.
This commitment to "walking the talk" sets us apart from other consulting firms, tool vendors, system integrators, and agencies.

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Xerago - Among Unica's first partners globally
Xerago is among the oldest Unica Partners in the world. Xerago was a pioneer in introducing MarTech to India, when the word MarTech was not even coined.
Way back in 2005, Xerago implemented and managed Unica for a large private bank. Unica was an independent company then. IBM later purchased it and eventually sold it to HCL. We stayed past through these ownership changes and continue to use Unica to help enterprises.
What does this signify for you? It signifies that Xerago brings a substantial legacy to the table. When it comes to Unica, our knowledge and expertise are unparalleled, and we say this without any hint of arrogance.
70+:
- 70+
- Unica Experts
60+:
- 60+
- Unica Projects
30+:
- 30+
- Certifications
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What to expect if Xerago-Unica manages your digital, analytics, tech and marketing functions?
- Customer lifecycle campaigns and journeys delivered like clockwork
- Truly omnichannel campaigns, including your inbound channels
- Accelerated campaign velocity
- Assured ROI on Unica investments
- Accelerated marketing velocity
- Absolute clarity on marketing performance

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We align our success with our clients' success
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Explore the Full Potential of Your Unica Investment
Unica's power is amplified by our expertise. Xerago has a deep understanding of every aspect of the platform, allowing you to enhance its potential and achieve exceptional digital experiences.
Enough reading. Time for action. Here is the CTA.
Please schedule a Consultation so we understand your needs
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